Areas of expertise
- Business growth strategy
- B2B Marketing
- CRM & ERP Strategy
- Employer Branding
- Digital Personal Selling
- Master of Strategic Marketing at Northumbria University (Singapore)
- Bachelor of Business Administration in Marketing from National University of Singapore
Mr. Michael has over 15 years of experience in Marketing, including 10 years overseas in Singapore, the EU, China, and 5 years in the Vietnam’s market. He was a Brand Director of Unilever Singapore, Communication Director of Mango Clothing, and Senior Manager in multinational corporations such as Microsoft Singapore, Nielsen…
“Marketing is like sex, we need to feel what we do.”
Besides holding important positions in well-known companies, he also works as a Strategic Advisor for over 100 brands in Singapore and Vietnam, including popular brands such as H&M, iBasic, Keppel Land, Panasonic, Harvey Norman, Dalat Tourist…etc…
Currently, he works as Chief Executive Officer at Wolf Solutions – one of the TOP 25 Marketing Solution Companies in Asia-Pacific Region in 2017, regarding business consulting.
Outside of business, he is also an honored speaker at over 100 strategic marketing events in Singapore, Philippines, Shanghai, and Vietnam. He leads discussions in courses about Marketing Strategy, B2B Marketing, Employer Branding.