Event description

90% of CRM & ERP deployment projects failed, why?

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With the current trend, CRM & ERP (Customer Relationship Management) is not too strange for businesses, the cost of deploying CRM & ERP is no longer too much for even small businesses. CRM & ERP has become an important connection and helps to improve sales ability, improve communication between departments, or accurately measure the effectiveness of each Marketing campaign. But why do 90% of CRM & ERP deployment projects failed or ineffective?? Here are 8 reasons why CRM & ERP deployment projects implemented on businesses in Vietnam.

1. The requirements of a CRM & ERP implementation require an effective sales, marketing process, a team with a good knowledge base, or an effective evaluation toolkit.

Therefore, when the strategy, process and team are not really clear and consistent, the implementation of CRM & ERP not only could not optimize the sales performance, but also make the system become confusing, the data is not uniform. sets lead to inefficient use, false reporting. Ultimately leads to the failure of CRM & ERP is inevitable.

2. Investment in CRM & ERP needs to be invested from the process, solutions, to the people, not just technology investments it self.

Nowadays, technology is no longer a difficult problem. Around 10-15 years ago, enterprises depended and invested heavily on network infrastructure, server equipment as a required condition to operate the management software system, making the investment and operating costs as well. like the risk is quite high.

Currently, with the development of technology, especially the Cloud solution, it makes the technology easy, with the lowest cost, businesses neither need to invest, maintain the server, nor need to recruit employees to maintain the system. Because all are on the Cloud and the application will be accessible via the Internet. This helps relieve a lot of technological pressure compared to the past, and nowadays businesses only need to care about business strategy, change, inter-departmental interaction (stakeholder engagement) and effective utilization.

Many companies use IT (technology) thinking to explore features rather than apply technology to solve sales and marketing problems. Therefore, making CRM & ERP does not focus on the right goals, high technology but poor marketing and sales strategy. The software has many features but is wandering and is not used for the right purposes and ineffective

3. Employees quit because they had to work overtime and felt under control.

Not every employee understands the value of CRM & ERP, they think CRM & ERP use will be controlled, so they will object and give many reasons to refuse cooperation leading to a job leave if not. response. So when the CRM & ERP project is implemented, in addition to providing appropriate features, training the team, businesses need to pay attention to motivating, encouraging by commendation, changing employees’ mindset to gradually bring the contingent to framework and more professional. And especially avoid the case of employees taking a series of leave.

4. Write your own software instead of customizing it based on the available software (Platform Choice).

One of the common mistakes of some Vietnamese businesses is prefer to write their own software for their businesses. This goes from some old thinking from the 80s:

Given their business characteristics, can only self-written programs meet the requirements? In fact, with the ability to customize extremely intuitive, Blueprint, Workflows, Trigger, Custom Module and many support APIs of the product on the market can customize almost unlimited features and can completely meet the requirements. Bridge in the quickest time, easy to edit, and easy to maintain.

The cost of buying a license is more expensive than writing: The most deadly mistake that businesses often make is here! The truth is that if the cost of developing a software is 10, then the cost of maintenance, editing features is much more expensive – up to 20.30 … to feed a maintenance team from software to hardware sit editing, error correction. A piece of software written to sell to a million reused companies is more expensive than a software used solely for a single business, is this really logical?

5. Deploy CRM & ERP as an IT Project

This is very obvious, but most Vietnamese businesses encounter. The proof is that when hiring a deployment consultant, they often hire a software company, the CRM & ERP department is also the IT department. And the IT department becomes a department on behalf of the company that decides most of the activities and how to implement it. That makes the system only exploit technology, high technology but does not solve the solutions for sales, services or marketing. Users get more jobs, the company invests more in training budget but doesn’t really help the business.

6. “Data is Cell” In other words, accurate data will keep your body healthy, but the wrong data is like cancer cells and will kill the system.

The wrong data impacts to the decision on Sales. Therefore not only the CRM & ERP projects will turn to a failure , but it also impact to businesses seriously Often the data is wrong due to infrequent updates, due to lack or non-compliance by the team is the first cause of data loss. Beside, changes in sales processes, changes to conventions also lead to data being out of sync and standardized. The last thing is that employees no longer want to use CRM & ERP.

7. CRM & ERP investment is a one-time investment.

In most businesses, especially small and medium-sized, usually pay for a fixed initial deployment fee and use from years to years. The truth is: Businesses will have to change their work processes due to the growth of the company, due to tactical changes, due to the frequent, annual, quarterly or even monthly mistress … Which will result in a truly unsuitable and effective CRM & ERP system — In other words: A CRM & ERP system is tailored to a specific process, when we change business processes or tactics, CRM & ERP must be adjusted to fit.

8. Renting a server to install is more secure than using Cloud.

If installed on the server, the IT staff is the data holder, while the CLOUD service, the software company writes the data. Most of the reputable software providers on Cloud follow the data protection and security standards of some organizations such as GDPR, BSI.

Join in the workshop: “CRM & ERP Deployment – Why do we fail?” will help you:

– Understand in depth what CRM & ERP solves in a business

– The barriers, the main cause of the project failure and directions to overcome.

– Comprehensive international standard process for successful CRM & ERP project implementation