When contacting potential customers, 95% of them have no demand, or already have a working partner. Therefore, to convert 95% of passive customers into orders by “Nurturing Lead” is an approach that helps bring about big sales for businesses.

However, you also need to know these 03 facts when working with B2B clients:

• To turn passive clients into orders, sometimes we need to be patient as it can take months, quarters, even years.
• Customers will quickly forget you after only 2 months, if we don’t interact actively with them.
• Customers will have more motivation to change their current partners if they have a good relationship with you.

Nevertheless, most of the times, businesses only take interest in customers with demand. In other words, they are abandoning 95% of the potential customers, because their nurturing way is not continuous, or cutting ties after a short time.

The workshop “THE ART OF LEAD NURTURING – TO CONVERT 95% OF PASSIVE CUSTOMERS INTO ORDERS” will help you:

• Understand the process of Lead Nurturing effectively
• Provide templates, application processes to work
• Know international best practices with case studies that are being applied in corporations in Singapore and Vietnam